Privacy Policy

Effective Date: July 16, 2025
Last Updated: August 6, 2026

1. COMMITMENT TO PRIVACY

Ascent Pro Care Inc. (“we,” “us,” “our,” or “Company”) is committed to protecting the privacy and confidentiality of personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA), Alberta’s Personal Information Protection Act (PIPA), and applicable healthcare privacy legislation.

2. INFORMATION WE COLLECT

Website Visitors:

  • Contact information (name, email, phone number)
  • Communication preferences
  • Website usage data and analytics
  • IP address and browser information
  • Cookies and tracking technologies

Prospective and Current Clients:

  • Personal identifiers (name, address, date of birth)
  • Contact information for client and emergency contacts
  • Health information relevant to care services
  • Insurance and payment information
  • Care preferences and medical history
  • Family member and caregiver information

3. HOW WE USE YOUR INFORMATION

Website Information:

  • Respond to inquiries and provide requested information
  • Schedule assessments and consultations
  • Improve website functionality and user experience
  • Send newsletters and educational content (with consent)
  • Comply with legal obligations

Client Care Information:

  • Provide and coordinate home care services
  • Communicate with healthcare providers and family members
  • Process billing and insurance claims
  • Ensure safety and quality of care
  • Meet regulatory and accreditation requirements

4. INFORMATION SHARING AND DISCLOSURE

We do not sell personal information. We may share information with:

With Your Consent:

  • Healthcare providers involved in your care
  • Family members designated as contacts
  • Insurance providers for billing purposes

Without Consent (as permitted by law):

  • Emergency situations where health or safety is at risk
  • Legal compliance and regulatory reporting
  • Court orders or legal proceedings
  • Business transfers (with notification)

5. DATA SECURITY

We implement appropriate physical, technical, and administrative safeguards including:

  • Encrypted data transmission and storage
  • Access controls and employee training
  • Regular security assessments
  • Secure disposal of records
  • Business associate agreements with third parties

6. YOUR RIGHTS

You have the right to:

  • Access your personal information
  • Request corrections to inaccurate information
  • Withdraw consent (where legally permissible)
  • Request restriction of processing
  • File complaints with privacy commissioners
  • Receive information in accessible formats

7. RETENTION AND DISPOSAL

Personal information is retained in accordance with:

  • Professional regulatory requirements
  • Legal and contractual obligations
  • Business operational needs
  • Generally 7-10 years for health records, or as required by law

8. COOKIES AND TRACKING

Our website uses cookies for:

  • Essential website functionality
  • Analytics and performance monitoring
  • User preference storage
  • Marketing and advertising (with consent)

You can control cookie settings through your browser preferences.

9. THIRD-PARTY SERVICES

Our website may integrate with:

  • Google Analytics
  • Social media platforms
  • Scheduling systems
  • Payment processors
  • Customer relationship management systems

Each third party has their own privacy policies governing their use of your information.